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Balefire helps Merck Communicate the Importance of its UNCF Alliance
 

Merck celebrated their partnership with the United Negro College Fund (UNCF) in establishing internship opportunities.

While most of these young interns and fellows are promising scientists, they have not yet had the advantage of working with a cutting-edge pharmaceutical company. Both Merck and the UNCF wanted a video news releases reveiling the recipients points of view,.

J.R. Bale worked to build the confidence of the interns and fellows, who were often not comfortable with on-camera interviews.

One aspect J.R. highlighted was how not tapping into the African-American science student would be ignoring a significant source of intellectual capital.


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